Since Hedi Slimane signed on as Celine's newest creative director a year and a half ago, many changes have taken place. Fans were promised expansion along with a new vision for the band, and now we've learned of Slimane's latest venture for Celine—fragrance. Nearly every major designer offers a scent or two, and fragrance is an important part of a brand's DNA. A scent is said to evoke a certain feeling, memory, time or place, and for a designer, it often embodies everything that a brand stands for. Slimane has worked to carefully create and curate a new vision for Celine, and his latest project was no different. For Fall/Winter 19/20, Slimane created a family of 11 scents. Each scent embodies the Parisian spirit, yet none make a distinction or separation between traditional feminine or masculine notes.
Slimane has questioned gender societal norms for more than 20 years, so his approach towards creating these 11 scents comes as no surprise. The perfumes marry the traditional art of French perfumery with the classic design of French glassmaking. The rectangular glass bottle is sleek and refined, housing scents that, at their core, are created with classic French perfumery notes from the 60s and 70s. These notes include iris, tree moss and rose. 8 scents are designed for day, while 3 are geared towards the evening hours. The scents are expected to hit Celine boutiques starting late October.